What Every ‘Negative Cash Flow’ Owner Should Know


Steve Welty

Issue# 60

July 2025

Happy Saturday, Housing Heroes,

If you’ve ever looked at your rental and thought:

“I’m just breaking even - what’s the point?”

You’re not alone.

We’ve worked with hundreds of homeowners in Southern California, and this is one of the most common positions we see: a property that’s slightly negative or just breakeven on cash flow.

And it raises a good question:

Why hold a rental property that’s not “making money”?

Maybe you're holding it to move back in one day.
Maybe it has sentimental value.
Or maybe like many, you’re not totally sure if it’s worth keeping.

But here’s what we’ve seen over and over again:

Breaking even in a top-tier market like San Diego or Orange County might be one of the most powerful (and misunderstood) wealth-building tools available.

Cash Flow Gets All the Attention - But It’s Just One Part

Most people evaluate rentals with a simple equation:

  • 📉 Mortgage: $3,500
  • 📈 Rent: $3,500
  • 🟰 “I’m not making anything... so this house shouldn’t cost me anything.

That math looks clean. But it’s incomplete.

Cash flow is just one of four wealth drivers that make up the true return of real estate:

  1. Cash Flow
  2. Appreciation
  3. Loan Paydown (Amortization)
  4. Tax Benefits

Cash flow might be the smallest contributor in a market like Southern California.

But when you add the other three, the picture changes dramatically.

The Real Math Behind “Breaking Even”

Let’s say your cash flow is negative $500/month - so, you’re “losing” $6,000 a year.

But now let’s add the other wealth drivers:

Appreciation: If your million-dollar home appreciates at 6%, that’s $60,000 in value gained.
Loan Paydown: Every rent check chips away at your mortgage. At $1,500/month toward principal, that’s another $18,000/year in equity.
Tax Savings: Owning rental property often unlocks deductions and depreciation. Let’s call it $10,000/year, conservatively.

So now, your “break-even” property is actually generating:

$60K + $18K + $10K - $6K = $82,000/year in total wealth.

And even if appreciation slows, you’re still ahead by a lot.

Most Tools Don’t Show This - So We Built One

Here’s the challenge: most wealth calculators for real estate are built for pros.

IRR. Return on Equity. Cash-on-Cash.
They’re useful, but not intuitive for everyday owners.

That’s why we’re building a tool that makes it simple.

A clean, clear calculator that shows your actual ROI, not just your cash flow using all four wealth drivers.

And we’re looking for 3 owners to test it out with us.

Want to Know What Your Property Is Really Doing?

If you’ve ever:

  • Wondered if your property’s worth holding
  • Felt unsure about negative cash flow
  • Thought about selling but weren’t sure what you’re giving up

Let’s take a look together.

Fill out the form below, and I’ll personally walk through your numbers with you using our new wealth calculator. This is a limited pilot, and we’re only opening it up to the first 3 property owners who complete the form.

Final Thought

We get it it’s hard to feel good about a “negative” cash flow.

But you might be sitting on tens of thousands in hidden gains every year.

You just haven’t seen it all in one place… yet.

You’re not just breaking even.

You might be building real wealth - quietly, steadily, and powerfully.

Let’s take a look together.

Have questions about managing your property?

Our team proudly serves San Diego, Orange, and Riverside Counties. Schedule a call with us today, and let’s chat about how we can guide you through every step of your property management journey.



Steve Welty

CEO @ Good Life Property Management

DRE #01744610

5252 Balboa Ave #704, San Diego, California 92117
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The Housing Hero Newsletter By Steve Welty

Passionate about bringing positivity and fresh perspectives to the rental property industry CEO @ Good Life Property Management San Diego and Orange County. Managing over 1,300 units in San Diego and Orange County.

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