Happy Saturday, Housing Heroes!

Our mission has always been simple—and ambitious:

Make owning rental property easy.

Until now, we’ve mostly measured that by feel.
Owner feedback. Conversations. Retention. Referrals.

All helpful.

None precise.

In 2026, that changes.

This year, our most important company metric is something we call the Mission Score. It’s our way of objectively answering one core question:

Is owning rental property actually getting easier?

Why this mission matters

When rental ownership is easy, a lot of good things happen:

• Owners hold their properties longer
• Owners feel confident buying additional rentals
• More quality homes are created for rent
• The housing market stabilizes without government intervention
• Tenants live in better-cared-for homes where they can build memories
• Teams doing the work have room to grow

The challenge is that owning rental property has never really been easy.

Self-managing is hard.
Traditional property management often hasn’t made it much easier.

We’re trying to change that—and measure it clearly.

Introducing the Mission Score

The Mission Score has four components. Each reflects a core driver of whether rental ownership actually feels easy.

1. Occupancy​
If a property isn’t producing income, nothing about ownership feels easy.

In 2026, our goal is to beat last year’s occupancy by 1–2% each month. Consistently high occupancy is foundational.

2. Churn​
Churn measures how many owners or doors leave our portfolio.

We ended last year at 13% door churn, which is strong by industry standards. World-class performance is closer to 10%, and that’s our target for 2026.

3. Net Promoter Score (NPS)​
NPS measures owner trust and sentiment.

We finished last year with an NPS of 70, which is excellent. Our goal this year is to hold or improve that score as we scale.

4. Owner-Driven Growth​
This is the metric we’re most excited about.

It tracks how often existing owners refer someone to us or add another property they already own.

We just began tracking this, so we’re not setting a hard target yet. Instead, we’re looking for steady improvement over rolling three- to six-month periods.

Why we’re sharing this

We believe transparency builds trust.

We also believe that when mission, metrics, and incentives align, outcomes improve for owners, tenants, and the broader housing market.

Whether you work with us or not, this is a useful moment to step back and look at your own portfolio through a similar lens:

• Is owning your rental property getting easier or harder over time?
• Are your tenants well cared for and able to stay longer?
• Are you creating stability for yourself and for the people who live in your homes?

Rental ownership quietly shapes lives and neighborhoods. When it’s done well, the value extends far beyond financial returns.

In 2026, we’re committing to measure ourselves against that standard and to share what we learn along the way.

Thanks for being part of the Housing Heroes community and for being part of the broader conversation around better rental ownership.

Steve

P.S. We recently expanded our newsletter into a private Facebook group where we share housing market insights, landlord tips, and behind-the-scenes data from what we’re seeing across California and where you can also connect and interact with other housing providers. We’d love for you to be a part of it.

Have questions about managing your property? ​ Our team proudly serves San Diego, Orange, and Riverside Counties. Schedule a call with us today, and let’s chat about how we can guide you through every step of your property management journey. ​ Schedule a call

Steve Welty CEO @ Good Life Property Management DRE #01744610 ​​​​

5252 Balboa Ave #704, San Diego, California 92117
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